Zydus Wellness Ltd.

Nutralite, owned by Zydus Wellness, the largest table spread brand with a pan-India presence, expanded its portfolio of healthy yet yummy spreads with the launch of two new flavours – Garlic & Oregano and Pudina & Coriander. The two variants were launched in Mumbai by chef and Nutralite brand ambassador Sanjeev Kapoor. The flavours have been developed using natural herbs and spices, and will be available in 100g cartons and 200g tubs priced at Rs. 42 and Rs. 85, respectively. The launch comes after an extensive consumer research conducted to gain key insights on the consumption and food patterns of consumers. It was found that consumers are increasingly developing a strong taste for different flavours to add to their palates while wanting to retain a healthy diet. While Nutralite has successfully captured the health space with the zero-cholesterol proposition, and continues to be a preferred choice of many, the addition of different flavours will help the brand to tap the consumer need of variety in taste. Along with the portfolio expansion, Nutralite has revamped the packaging of the complete range to make it look more contemporary and premium.