Prabhat Dairy Ltd.

Prabhat Dairy Ltd., one of the largest integrated milk and dairy product companies, unveiled its new logo and made an announcement about Vision 2020, a roadmap of its expansion activities. It aims to earn a revenue of Rs. 2,000 crore by the year 2020. To achieve this growth target, the company has planned to launch a host of value-added dairy products, including spiced buttermilk, mango lassi and milk variants, and increase its national footprint to enter lucrative markets across India. With the launch of the new logo, Vivek Nirmal, joint managing director, Prabhat Dairy, stated, “Prabhat is a leading dairy company in the business- to-business (B2B) sector.” “So now, we would be focusing on acquiring the same space in the business- to-consumer (B2C) segment, for which we need to be a vibrant brand,” he added. Nirmal said, “Our prime focus has been on providing value-added products to the ecosystem. To catch the consumers’ attention and increase our market visibility, this new brand identity will help us.” The highlights of the agenda are to launch one-litre and 200ml variants of tetra-pack milk, one-litre packs of tetra-pack cream and 200ml packs of tetra-pack lassi and milkshake.