Nutricane Beverages Pvt. Ltd., a young company committed to creating natural beverages in India announced the launch of its first bottled Sugarcane Juice OMG! (Oh My Ganna) with a non-refrigerated shelf life without adding any chemical preservatives. India so far was only able to consume sugarcane juice through street vendors which was mostly available in an unhygienic environment. But taking innovation to the next level, the company worked hard to hygienically package the real flavour of the country by developing an innovative process and technology (patents pending), and present it as the next big beverage revolution. At World Food India, OMG! received immense response from industry experts and consumers, which reinforced its belief in the growing trend towards healthier, more natural alternatives. OMG! is a sugarcane juice made in a state-of-the-art manufacturing facility. It is packaged in glass bottles with no chemical preservatives, providing the same great taste and nutritional values as fresh sugarcane juice. As an environmentally conscious company, OMG! comes in a 250 ml recyclable glass bottle at an attractive price of INR 40/-. The super fluid has hit the market in two avatars – OMG! Cumin Crush (Sugarcane juice with cumin flavour) and OMG! Ginger Groove (Sugarcane juice with ginger flavour). With this product, Nutricane is aggressively aiming at 2-3% market share in the next three years.