Nutricane Beverages Pvt. Ltd., a young company committed to creating natural beverages in India, has launched its first bottled sugarcane juice brand, OMG! (Oh My Ganna). It has a non-refrigerated shelf life without the addition of any chemical preservatives. It is made in a state-of-the-art manufacturing facility. It is packaged in 250ml recyclable glass bottles priced at Rs. 40, and provides the same great taste and nutritional values as fresh sugarcane juice. It is available in two variants – OMG! Cumin Crush and OMG! Ginger Groove. So far, India was only able to consume sugarcane juice sold by street vendors. It was mostly available in an unhygienic environment. But taking innovation to the next level, the company worked hard to hygienically package the real flavour of the country by developing an innovative process and technology (patents- pending), and present it as the next big beverage revolution. With this packaged superfluid, Nutricane Beverages Pvt. Ltd. is aggressively aiming at a market share of 2-3 per cent in the next three years.