Nestlé India

Nestlé India has launched Kit Kat Dessert Delight first on bigbasket.com, India’s largest online food and grocery store. The classic KIT KAT coated wafers now comes with a rich indulgent taste inspired by desserts. Bigbasket was the preferred choice for this launch, given its wide customer base and reach across 26 major cities in the country. The product will be launched in a phased manner and is currently available at an MRP of Rs. 55 (50g pack) in select cities and online on ‘bigbasket’ in these regions. Nikhil Chand, general manager, chocolates and confectionery, Nestlé India, added, “We recognise that ecommerce would be a key channel for fast-moving consumer goods (FMCG) players in future.” Premium chocolates like Kit Kat Dessert Delight need chilled temperatures to reach consumers in the desired state. This is where bigbasket offers manufacturers an unmatched seamless experience in delivering chilled and frozen products to customers in a very efficient manner. It already possesses expertise in cold storage, and has recently received the Centre’s nod to set-up cold chain projects across the country.