Mother Dairy Fruit and Vegetable Pvt. Ltd.

Safal, the horticulture arm of Mother Dairy Fruit and Vegetable Pvt. Ltd. (MDFVPL) has launched tender jackfruit in the frozen vegetable format for consumers across Delhi and the National Capital Region (NCR). This is a first-of-its kind product in India. The brand is also expanding its convenient, ready-to-cook range with the introduction of Easy Onions (dehydrated onions) and besan. The tender jackfruit is directly sourced from Jharkhand and is processed in Safal’s recently-inaugurated unit in Ranchi, the capital of the eastern state, known for the cultivation of the fruit, which is of a superior quality and tasty. The frozen jackfruits are pre-cut, taking away the hassle of peeling and removing of latex, thus saving time. It is priced at Rs. 40 for 300g. Safal Easy Onions contains dried onion flakes, which contain less than one per cent moisture and are equivalent to almost one-tenth the weight of fresh onions (30g sachets and 120g monocartons priced at Rs. 15 and Rs. 60, respectively). These pre-chopped and pre-washed onion flakes will benefit the consumers by reducing the cooking time and the usage of fat and fuel.