Mondelez India Foods Pvt. Ltd.

Mondelez India has unveiled its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. It is a crunchy, chewy, chocolaty bar that promises the consumers to get lost at a different level. Commenting on the launch, Prashant Peres, director, marketing (chocolates), Mondelez India, said, “Cadbury 5Star has been one of our strongest brands under the Indian portfolio and has consistently experimented and revamped itself.” “After launching the exciting brand Cadbury Fuse last year, we are extremely delighted to bring in Cadbury 5Star 3D, which is a great milestone in our premiumisation journey and will further strengthen our market leadership in the countline segment,” he
added. Mondelez India’s legacy brand in the countline segment, Cadbury 5Star has been an Indian favourite for almost five decades. The launch of Cadbury 5Star 3D, an exciting made-in-India innovation is a step further in Mondelez India’s journey of leading premiumisation in the chocolate category. Priced at Rs. 30 for a 45g offering, Cadbury 5Star 3D is all set to bring to consumers a next level Cadbury 5Star experience.