Modern Food Enterprises Pvt. Ltd.

Modern Food Enterprises, the maker of Modern Bread and a wide range of bakery products, is repositioning the brand to the health and wellness space with the launch of a new product portfolio. There are also plans to add packaged foods such as biscuits and noodles in coming years. The portfolio includes Milk Plus bread, Hi-Fibre brown bread, 100 per cent whole-wheat bread and multigrain superseed bread, made from seven grain flour and contains Omega 3. The products will be rolled out across India by June end. The company expects 20 per cent of its volume growth to come from the health and wellness segment. While white bread is growing 2-3 per cent annually, value-added products are growing 10 per cent.