Marico Ltd. 

Marico has launched Saffola Aura, a new sub-brand under its marquee brand Saffola. A blend of 80 per cent olive oil and 20 per cent flaxseed oil, it is available in two variants – refined (for everyday cooking) and extra virgin (for salads and dips). It marks Marico’s foray into the Rs. 600-crore super premium edible oils category. Growing at approximately 25 per cent, the category presents a sizeable and attractive business opportunity that Saffola does not currently play in. There is a growing trend among Indian consumers who are looking to lead a healthier lifestyle proactively. This has led to a surge in the usage of olive oil because of its health benefits, exotic imagery and lifestyle codes. Taking cognizance of the growing need for healthy options among the health conscious consumers and the lack of a clear market leader, Marico has launched Saffola Aura. Olive oil does not contain Omega 3, a wellknown heart-healthy ingredient. Saffola Aura is different from any other olive oil since it combines the benefits of Omega 3 from flaxseed oil and the antioxidants of olive oil in one oil (hence, making it better than consuming only olive oil). Nestlé India Nestlé India has extended its a+ Grekyo range of Greek yoghurts with the launch of two variants – Blueberry Greek Yoghurt and Greek Style Curd. These products are rooted in nutrition, health and wellness. Nestlé a+ Grekyo Blueberry Greek Yoghurt, a healthy and indulgent snack, is low in fat, contains real fruit bits and is a rich source of calcium and protein. A 100g pack of Nestlé a+ Grekyo Blueberry Greek Yoghurt contains 5.1g of protein and 161.6mg of calcium. Tailored specifically for Indian consumers, Nestlé a+ Grekyo Blueberry Greek Yoghurt has extra milk protein and calcium, which gives it a deliciously thick and creamy texture. While Nestlé a+ Grekyo Blueberry Greek Yoghurt is available in a 100g cup priced at Rs. 35, Nestlé a+ Grekyo Greek Style Curd is available in a 300g cup priced at Rs. 65. They will be available in Delhi and the National Capital Region (NCR), Mumbai, Pune, Goa, Chandigarh, Chennai, Bangalore and Hyderabad. The strawberry, mango, pineapple and orange variants of Nestlé a+ Grekyo were launched in the Indian market in 2016.