Fruit juice manufacturer Manpasand Beverages is teaming up with biscuits and confectionery maker Parle Products to cross-promote their brands and achieve growth. Manpasand Beverages is India’s only pure play beverage company with flagship brand, ‘Mango Sip’. “The company is associating with Parle Products Pvt. Ltd. and plans to access 4.5 million outlets pan-India. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry,” Manpasand Beverages said in a regulatory filing. This is part of Manpasand’s aggressive expansion plans. They want to focus on bringing out more innovative and traditional products under their portfolio. Their aim is to reach out to urban and rural consumers alike and offer them with products that are flavorful and affordable at the same time. The company is focusing on strategic tie-ups with QSR, popular food chains, and modern retails to make their products more widely available across India. In the coming days, the company also plans to bring out healthier fruit juices and beverage in the market.