LT Foods

LT Foods, a global Indian food brand with a presence in over 65 countries, has, in partnership with the Japanese snack major Kameda Seika, launched the premium rice-based snack brand Kari Kari in India. In the launch phase, it will be available in three cities – Delhi and the National Capital Region (NCR), Mumbai and Bengaluru – in exclusive tie-ups with modern trade and premium stores. LT Foods will invest around $5 million in the launch phase and plans to expand its presence across India in the coming months. The company aims to generate a revenue of $15 million over the next five years from the Kari Kari brand. With this launch, LT Foods will enter the premium healthy snacks market, which is growing at an exponential rate with rice-based baked snacks that have international flavours customised to suit the Indian palate. The products will be available in four flavours, namely Spice Mania, Salt and Pepper, Wasabi and Chili Garlic. Kari Kari snacks will be exclusively available across three cities in 70 and 150g packs priced at Rs. 50 and Rs. 99, respectively. LT Foods will be leveraging its own strong distribution network and supply chain to market the Kari Kari products in India, while Kameda Seika will provide the necessary technology related to manufacturing and flavour development.