ITC Ltd.

ITC Foods recently announced the launch of a biscuit variety “enriched” with native Indian cow milk. The Sunfeast NaatMaad Paal “biscuits are enriched with native Indian cow milk and fortified with the goodness of eight essential vitamins, iron and calcium.” It will be priced at Rs. 10 for 83 gm and will be available at all retailers, modern format and top-end general trade in Tamil Nadu, a company release said. Paritosh Wali, Chief Operative Officer, Biscuits Confections Cluster, Foods Division, ITC Limited, said with the latest launch, the company “has taken the brand to an all new level by including a core ingredient for a mother to build her child’s nutrition. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. In addition, ITC has launched Sunfeast Farmlite Digestive All Good biscuit – India’s Only Digestive biscuit with No Maida & No Added Sugar. This biscuit is made from whole wheat flour.