ITC Foods recently announced the launch of a biscuit variety “enriched” with native Indian cow milk. Called the Sunfeast NaatMaad Paal biscuits, they are priced at Rs. 10 for 83gm and are fortified with the goodness of eight essential vitamins, iron and calcium. They will be available at all retailers, modern format and topend general trade in Tamil Nadu. Paritosh Wali, chief operative officer, biscuits & confections cluster, foods division, ITC Limited, said, “At ITC Foods, our endeavour is to present innovative and unique product offerings that ensure a delightful food experience for all our consumers. It gives us immense pleasure to introduce the first ever native Indian cow milk biscuit in the country – Sunfeast A2 NaatMaad Paal Biscuits.