Hielo Beverages India Pvt. Ltd.

Packaged water maker Hielo Beverages will soon foray in the mineral and sparkling water and nectarbased fruit juices category under the brand name Peaur, company chief executive Piyush Mathur said. The brand will seed the market in phases and compete with leading players in the premium specialised packaged water category such as Bisleri’s Vedica and Tata’s Himalayan, the company said. According to Piyush Mathur, CEO & CMD of Hielo Beverages, the company will launch Natural Mineral Water and two flavours of natural fruit juices into the market in the first phase. The Peaur Natural Mineral Water will be available in 1,000 ml, 500 ml and 250 ml sizes, while natural fruit juices of pineapple and peach will be made available in 240ml cans. These products will be initially available in territories like Delhi NCR, Jaipur and Ambala, he said, followed by Mumbai, Goa and Kochi in November this year.