Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) has come up with third party milk processing unit in Guwahati. GCMMF has launched its pouch milk in Guwahati. Initially it plans to sell around 30,000 litres milk per day. Guwahati unit has producing facility of one lakh litres milk per day. K.M. Jhala, Chief Operating Officer, GCMMF said, “We have identified Assam and North-East as an opportune market for our Fresh Product offerings. Guwahati has total milk market of about 3.20 Lakh Litres per day, out of which 50 percent of milk is sold in loose form. Loose milk doesn’t ensure consistent quality throughout the year which is ensured by Amul pouch Milk. Amul is looking to garner a market share of 40 percent in Guwahati fresh milk market.” GCMMF, which is selling 125 lakh litres per day of pouch milk across India with 25 percent market share in pouch milk category, aims to reach out to 17 lakh residents in Guwahati. Amul Dairy’s managing director Dr K Rathnam said that per capita consumption of milk in Assam is 70 grams per person per day while national average is 336 gram per person per day. Zonal in charge of GCMMF, Apurba Misra said, “We will reaching out to customers in Guwahati with 15000 retail outlets.