FieldFresh Foods Pvt. Ltd., a joint venture between Bharti Enterprises and Del Monte Pacific Ltd, has entered into a strategic partnership with the Japanese heritage food brand, Kikkoman, to launch its soy sauce brand in India. With this partnership, FieldFresh Foods will have the exclusive rights to manufacture and market Kikkoman products in India, thereby strengthening its condiment portfolio in the market. Kikkoman is the number one Japanese soy sauce brand in the world, and one of the global leaders in Oriental condiments. They manufacture and sell soy sauce, soy sauce-based seasonings and foodstuffs worldwide. Speaking about the partnership, Rakesh Bharti Mittal, chairman, FieldFresh Foods Pvt Ltd, said, “We are confident with Kikkoman’s expertise in the premium Oriental condiment segment, and our deep consumer understanding of the Indian market will help both the companies to emerge as a leading player in the segment and achieve market leadership in the next 3-5 years,”. The Kikkoman range of products will be manufactured at FieldFresh Foods’ state-of-the-art manufacturing facility in Hosur, Tamil Nadu, which was set up with an initial investment of approximately Rs. 150 crore in 2009-10. The size of the Indian soy sauce market is estimated at Rs. 100 crore in retail and foodservice combined, and is expected to grow at 20 per cent year-on-year.