Desai Brothers Ltd.

Mother’s Recipe, India’s leading ethnic food brand, has widened its instant mix category with the nationwide launch of poha in two variants – Regular Poha and No Onion No Garlic Poha. These variants, which are blends of poha, lemon, curry leaves, cottonseed oil, sugar and other condiments, will be packaged in portable containers with lids. All one has to do is add hot water and it is ready to eat in just four minutes. Desai Brothers Ltd – Food Division, which sells its products under the brand name Mother Dairy, launched them in a bid to capture the emerging wave of healthy wave and smart food choices. Mother’s Recipe’s Poha on-the-go has been specially made to cater the needs of consumers who are looking for a hassle-free, tasty and nutritious snack option which is easy to make and can be consumed at any time. This single-serve pack will be available in 70gm and 75gm variants at all hypermarkets, local stores and exclusive brand outlets, as well as the Mother’s Recipe e-store and various e-grocers like Big Basket. Competitively priced at Rs. 45, the instant mix poha has a shelf life of nine months, is free from added preservatives and MSG and retains the authentic taste of a mother’s touch.