Decline in global alcohol consumption accelerating 

The rate of decline in global alcohol consumption is accelerating, according to the IWSR, with the global market for alcoholic drinks shrinking by 1.3% in 2016, compared with an average rate of 0.3% in the previous five years. The IWSR noted that this decline was accelerating at a “faster rate than has been previously reported by other data companies”, including Euromonitor, which last month said the rate of decline had actually slowed to -0.2%, from -0.8% the previous year. By category, consumption of still wine dropped by 0.5% in 2016, according to the IWST, while the sparkling wine market grew 1.8%, driven by Prosecco. Cider declined by -1.5% after years of solid growth, with this reversal blamed on declines in consumption in the South African and particularly the US, where volumes dropped by 15.2% in 2016 after years of doubledigit growth, dragging down the category as a whole. Beer saw the biggest decline, with consumption dropping by 1.8% in 2016, compared with a five-year rate of -0.6%. The global consumption of spirits painted a much more positive picture, achieving a slight growth of 0.3%. However vodka was blamed for “dragging down” the overall performance of spirits performance, declining by 4.3% last year. The decline in vodka was counteracted by healthy volume growth within the gin (+3.7%), Tequila (+5.2%) and whisky (+1.7%) categories.