Danone India, which is a part of a leading global food company Danone, has launched Protinex Bytes, a specially formulated protein rich, on-thego nutrition snack for everyone with busy lifestyles. While the company is on a mission to bring health through food to as many people as possible, consumers are looking for convenient food supplements that provide adequate nutrition anywhere, anytime. Rodrigo Lima, managing director, Danone India, said, “Protein deficiency is a major concern in India, with 80 per cent daily Indian diets deficient in protein.” “To compound the problem, the majority of the people (85 per cent) believe that they are getting enough proteins in their diet,” he added. “Our mission with Protinex has been to empower families to live fuller lives through optimal protein nutrition across stages of life,” Lima said. The vanilla-flavoured Protinex Bytes has been launched nationally. It is available in two stock-keeping units (SKUs) of 100g and 200g, priced at Rs. 145 and Rs. 280, respectively.