Gurgaon based startup Cocoberry is joining hands with FIAPO to launch a vegan yogurt range in its Delhi-NCR stores. This association is a part of FIAPO’s Corporate Outreach campaign where businesses that produce consumables by using animal products, are encouraged to use crueltyfree ingredients. Cocoberry is India’s first and leading frozen yogurt brand. FIAPO reached out to Cocoberry to understand how it makes their world famous yogurt and help the organisation move towards using animal friendly ingredients. The idea is to steer a shift in Indian consumption patterns by using cruelty-free ingredients in commercial yogurt. FIAPO seeks to work closely with Cocoberry to increase vegan options on its menu. Around 27% of the population in India is vegetarian but many people are now moving towards veganism and are eagerly looking for readily available dairy-free options. FIAPO recently conducted a survey in Delhi- NCR to know the food preference of Indian population between the age group of 15 to 50 years. The statistics suggest that majority of the population is concerned about and pays ample attention to the ingredients of consumable products. In addition to this, the greater part of our society is moving towards dairy-free, organic and healthier options. People do not want to consume milk that is full of chemicals and is derived out of torturing animals. The findings of this study, provide enough reasons helping the food and beverage industry in shifting to cruelty-free ingredients and thus helping reduce the number of animals bred and abused for food products.