Mintel announces six key global food and drink trends for 2017

Mintel, the world’s leading market intelligence agency, has announced the six key food and drink product trends set to impact the global food and drink market in the coming year. Shaped by in-depth conversations with more than 60 of Mintel’s global analysts.
The six trends are:
1. In Tradition We Trust
The rapid pace of change, the unpredictability of current events and contentious political environments in many countries are leading people to the safety of products that are recognisable/traditional rather than revolutionary. Such is the case of the success of Paper Boat beverages in India, which offer traditional Indian recipes, such as green mango-based aam panna, in modern grab-and-go packaging.
2. Power to the Plants
More manufacturers are releasing or promoting formulations that centre on plants and the flavours, fortifications and functionalities they can add to food and drink products. The emphasis on plant content reinforces the growing interest in vegetarian and vegan products. According to Mintel Global New Products Database (GNPD), we’ve seen a 25% increase in vegetarian claims and a 257% rise in vegan claims in global food and drink launches between September 2010 – August 2011 and September 2015 – August 2016.
3. Waste Not
Consumer awareness of the huge issue of food waste and its sustainability is spreading due to efforts by retailers and restaurants to reduce or donate food and drink that is past the sell-by date, blemished or damaged. Leftover food also can be made useful by donating the supplies to charity.
4. Time is of the Essence
Time is an increasingly precious resource and our multitasking lifestyles are propelling a need for shortcut solutions like on-the-go foods that are fresh, nutritious and customisable. In fact, according to Mintel GNPD, the number of global food and drink launches with on-the-go claims increased 54% between September 2010 – August 2011 and September 2015 – August 2016.
5. The Night Shift
In the future, consumers, especially those who are accustomed to multitasking, will want to make better use of their precious night-time hours. Thus, an opportunity exists for functional food and drink designed to help people relax, restore and recharge at night.
6. Balancing the Scales: Health for Everyone
The affordability of healthy food and drink is important because many lower-income consumers intend to improve their lifestyles. Rather than offering value to those who can already afford it, more solutions are needed from both brands and retailers that provide affordable options to everyone who is hoping to improve their diets and lifestyles.